Proof that better data drives better business

From global enterprises to growing agencies, Tracer gives teams the governed, real-time intelligence they need to make confident decisions. Discover the results our customers are achieving — faster reporting, stronger collaboration, and clearer performance.

Papa Johns: Automating Media Investment Reporting

January Digital: Transforming Analytics Practice

Headspace: Scaling Performance Insights

Leading Pharma Brand: Portfolio-Wide Data Governance

Empowering national retail brands.

Aggregating data for all of Papa John's media agencies — national and local.

12%
Saved in Agency Fees, Which Was Reinvested into Media
50M+
Unique Rows of Data Ingested

Client Challenge

With over 5,500 locations across 49 countries, Papa Johns lacked a consolidated view of their corporate, global, and local media. With paid media managed by a global holding company and 12 local media agencies that partnered with franchises, Papa Johns needed a single source of truth to better manage their paid media portfolio in a time-efficient and less manual manner.

Solution

Tracer integrated all data sources to create a cross-agency dashboard available to both the national and local agencies. Tracer also provided every local agency with a dashboard of that agency's data vs. national Papa Johns data. To date, Tracer has automated data pulls from 100+ sources daily, ingesting over 50 million unique rows of data to date.

Business Impact

Time Savings
Automated data pulls save 10+ hours each week.

Cost Savings
With Tracer, Papa Johns was able to reduce reporting from their agency scope, allowing them to reinvest 12% of agency fees back into media.

Positive Culture Change
Reporting capabilities now extend far beyond the analytics and engineering teams; 88 brand and agency end-users are accessing the Tracer platform regularly.

Tracer has brought an unprecedented level of transparency to Papa Johns. Their technology has automated so much of the manual work associated with reporting that we're able to focus on what matters.

Chris Hawk, Director of Media Investment & Strategy

Delivering time and cost savings to marketing agencies.

Accelerating data operations and outputs for January Digital's clients.

$100K+
Saved in Reporting
50%
Time Saved Each Week for Analytics Team

Client Challenge

January Digital wanted to create a scalable client-reporting ecosystem, with data readily available for their analytics' team—a centralized source of truth for all of their clients' data.

Solution

Tracer connected over 150 media accounts across the agency's clients. This allowed January Digital to move multiple default reports per client to standardized views of each relevant channel per client.

Business Impact

Time Savings
Tracer removed thousands of manually hard-coded data queries from their original approach, saving them dozens of hours each week.

Cost Savings
Eliminated the need for multiple partnerships with data providers and resources to maintain all of their SQL logic, resulting in more than $100k in savings annually.

The bottom line is Tracer has significantly improved our analytics practice. It's allowed us to be faster and better in our data operations and outputs for clients - which allows us to focus our time and energy on outputs that support solving clients' biggest business challenges. This makes us a more impactful partner to all of our clients.

Vic Drabicky, CEO

Centralizing cross-platform reporting.

How Tracer's reporting enabled Headspace to bring their paid media team in-house.

12+
Hours Saved Each Week in Reporting
25M+
Unique Rows of Data Ingested

Client Challenge

In 2022, Headspace built an in-house marketing team and stopped working with external paid media agencies. This meant Headspace lost the global data aggregation and visualization previously managed through those agencies.

Solution

Tracer developed a centralized location for automating and streamlining cross-platform reporting (inclusive of third-party analytics) across their 25-country portfolio.

Business Impact

Time Savings
Tracer has automated Headspace reporting, saving their team over 12 hours per week.

Cost Savings
They have saved hundreds of thousands a year by reducing agency scope, removing in-house analytics headcount, and taking away data infrastructure costs.

One source of truth for hundreds of health & wellness brands.

Increasing flexibility and transparency in data reporting for an international portfolio company.

1.2B
Unique Rows of Data Ingested
$100K+
Saved in Agency Fees

Client Challenge

A leading portfolio company in the health & wellness industry was getting bogged down with data coming from over a dozen different dashboards for their brands in North America, so they came to Tracer to maximize transparency, increase flexibility around reporting needs, and establish a single 'source of truth'.

Solution

Tracer created maximum visibility for omnichannel mix across all brands and scaled solutions throughout the organization by enabling holistic KPIs globally. Tracer also produced individual performance dashboards for more than a dozen (over-the-counter) brands across North America.

Business Impact

Cost Savings
Reduced the client's agency scope around reporting by over $100,000 annually.

Global Expansion
Tracer's success with the client's North America team led to a partnership with their international teams as well.

Data Managed
Over 1.2 billion unique rows of data ingested to date.